mother of the bride & groom: buy or rent?

Buy or Rent? A Thoughtful Guide for the Mother of the Bride or Groom

When it comes to dressing for your child’s wedding, one question many mothers ask is: “Should I buy or rent a gown?”

It’s a fair question — after all, you may only wear the dress for a few hours. But this moment isn’t just about fashion — it’s about presence. You’re not just attending; you’re hosting. And how you feel in your gown matters.

The Case for Renting

Renting might seem practical if you're looking to save. But many rental gowns are reused, altered multiple times, and not tailored to you. The most common issue? Gowns that are too long, with fabric dragging across the floor — a telltale sign that it was made to “fit everyone,” but flatters no one.

For mothers who are particular about fit and style, this often becomes a compromise.

The Case for Buying

Investing in your own gown means choosing something that reflects your personality, your silhouette, and the importance of the occasion. It can be altered to your exact proportions — the neckline, waist, length — everything flows as if it was made for you. And in a boutique like ours, your gown isn’t pulled from a rack of repeated rentals. It’s curated, customized, and yours to keep.

What We Often Say to Our Clients

It really comes down to this: How important is this moment to you?

Some mothers want something quick and forgettable. Others see this as a celebration of themselves as much as the couple. Choosing a gown you love is a form of self-respect — not indulgence.

Whether you buy or rent is ultimately your decision. But if you want to walk with confidence, elegance, and pride — consider a gown that’s truly yours.